DIRECT TO CONSUMERS IS THE WAY
Direct to consumers (DTC) is the way to enlarged profit margins in the farming business. A lot of farmers has been frustrated out of business by the ruthless middle men!
But getting consistently to the final consumers take commitment and focus. You must be willing to pay the price.
You know what? It’s a lot easier to produce than to sell. You can use ‘force’ to produce, but you cannot use ‘force’ to sell profitably.
My constant advice to farmers is to go for constant alignment with the final consumers of their products in order to enlarge their profits.
See, you may not get there in few months and even after a year of consistent efforts. But once you start getting there, you will start getting more profits. You will start to really enjoy farming business.
Dr. Joseph Deji-Folutile
WORLD FARMERS CENTRE