Rabbit farming is a very lucrative business that has continued to gain relevance over the years. Apart from just its provision of a healthy white meat alternative, rabbits are of inesteemable value to today’s society.
To sell your rabbits profitably and consistently you need to create your marketing channels. Focusing on the following five areas as avenues to create your channels will enable you to reach a wider group and make more sales.
Online e-adverts or marketing
As we all know, the internet has become the ultimate marketplace for just about any product in the world today. More than half of the world’s population has access to the internet platform (over 59% according to a 2021 report by Statistica). Imagine missing out on this opportunity! You can build a website, organise a social media page, or simply utilize messaging platforms like Whatsapp and Telegram to market your products.
As revolutionary as the internet has been, it has not quite yet replaced the physical platform where we conduct the most trustworthy exchanges. If you are marketing your rabbits in the physical marketplace, it is most important to be located first and foremost around towns and settlements that have a demand for the product.
Rabbits have aided advancement in the field of research for decades. Most pharmaceutical products and even cosmetics are tested out on these animals before they are approved for human use. If you want to utilise this market, then your rabbit farm must be located in close proximity to a laboratory or a research institute.
Restaurant and food sellers
Rabbit meat is known for its health benefits as it is a white meat. The meat is also tasty and is becoming more widely eaten as a good alternative to chicken and other white meats. To harness the potential of this market in your area, look for restaurant owners and pitch to be a direct supplier of rabbit meat to them. In this situation, you also need to ensure that your production can meet up with demand, as most establishments may seek an outright bulk-sale producer.
Homeowners & Pet lovers
Homeowners are also known to rear the fluffy, handsome bunnies as home pets! In this situation, just any family will do. Rabbits are becoming a popular choice for people who want to have pets but with less responsibility as is needed in keeping dogs, cats and other bigger pets. Rabbits are very low maintenance as pets, do not deface an area as their faeces are very small and odorless, and are generally quiet and amenable.
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