Check out the full gist on IKORODU BROILER HUB

Check out the full gist on IKORODU BROILER HUB

IN a bid to collectively address some of the issues limiting broiler pro- duction in Lagos, poultry farmers in the state have launched the Ikorodu Broiler Hub.

The hub which was formally launched during a retreat and training programme for poultry farmers in Lagos will help bridge the demand- supply gap in poultry production in the state by making the business profitable to attract more investments.
According to the tech- nical committee of the hub, the challenges lim- iting poultry produc- tion in the country are numerous and are better addressed as a group rather than the individ- ual efforts of many stake- holders which as yielded little benefits in the past.

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“Over the years there have been a lot of bottle- necks disturbing profit- ability of broiler produc- tion in the state ranging from high input costs, production technologies, and marketing,” said Olajide Basorun, a mem- ber of the technical com- mittee.

“This has made broil- er business unattractive as lots of farmers con- tinue to lose their invest- ments. It also gave room for the vacuum of the demand-supply gap, thus fuelling importation,” Basorun who is also the chairman of Rhyss Farm Ltd said.

He stated that to ad- dress the issues and make broiler production profitable, farmers in Ikorodu decided to come together and launch the Ikorodu Broiler Hub.

“We are launching the hub to develop a template for production by sitting with input providers, and financial institu- tions to resolve some bottlenecks limiting pro- duction.”

“We have the farmers and people who are will- ing to invest when they realise it is a profitable business. With the right technology, environment farmers will produce op- timally.”

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He stated that the hub was launched in Ikorodu owing to its relevance in broiler production in the state, saying that with time other hubs would be launched across the state as well.

He noted that the hub will key into the THEMES agenda of the agenda of Governor Babajide Sanwo-Olu admin- istration.

Similarly, Soga Olu- fawo, chairman of the occasion, and an engi- neer said efforts should be made to ensure food security in the state, add- ing that the hub will be collaborating with the current administration in the state to enhance broiler production.

Speaking also, Joseph Deji-Folutile, Founder of World Farmers Centre urged the poultry farm- ers to improve on their marketing strategies.
He advised them to be market-oriented by striv- ing to satisfy customers’ needs by studying their behaviour which should be planned and linked up with research.

He identified seven marketing concepts that will enable the poultry farmers to drive a sus- tainable business and become profitable when strictly adhered to.

According to him, the seven concepts are peo- ple power, price, product, promotion, place, profit, and people.

He defined market- ing as the anticipation of customers’ needs and profitable satisfaction of those needs.

Folutile urged the farmers to focus more on marketing their products than they do on produc- tion, calling them to hire professionals that can focus on production

Contributed by By Josephine Okojie

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