What Smart Farmers Never Joke with
Constant availability of the farm products that you produce is very important to take the advantage of your marketing efforts. Many farmers don’t plan for constant availability of their products, so most times it is “begin again” syndrome that they keep suffering from.
Take the case of a broiler farmer who is not planning to constantly have broilers to sell. He will ultimately be frustrated out of the business.
The joy of rigorous marketing drive is to have constant availability of products to meet the demands when they started rolling in.
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READ ALSO: 7 Marketing Steps Every Serious Farmer must take In 2021
I remember the days of my working as a sales representative several years ago in a multi-national company. We were always unhappy whenever there is a stock out of the products in demand because this will always give room for competitors to thrive and take the advantage.
In whatever type of farming you are involved in, always make sure that you are having production plans that will ensure a steady supply to your hard earned customers. This is how to be marketing smart!
Smart farmers never joke with constant availability of their farm products in and out of season. They always do whatever is necessary to have stock of what they produce so that they can maintain their constant stream of customers.
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